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A facilitator, consultant, copy and content writer with 17 years of experience writing for publication. I craft words that inspire, connect, and amplify systemically undervalued stories.
In 2018 I co-founded and ran Ardea Creative, a remote branding studio with Oliva Dias. For 6 years, we helped small businesses, social impact brands, and nonprofits communicate their stories through UX design, visual branding and ethical copywriting.
Now working independently, I bring the same dedication and expertise to my work. I help values-driven clients connect with their audiences through the power of words, storytelling, and accessibility focused messaging.
I also write personal essays, spoken word poetry, and articles on topics close to my heart such as disability justice, chronic illness advocacy, accessible well-being, and intersectional feminism.
Curious to know more?
Get in touch to see how we could work together
I’m currently prioritising long-term contracts or monthly retainers over ad-hoc projects but if it’s a really good fit I’ll consider project based work!
Let’s collaborate to tell your story and amplify your mission with digital communication strategies that campaign for change.
Creative, strategic, and SEO-optimised content that aligns with ethical marketing principles.
Engaging, keyword-rich blogs that optimise search visibility without compromising quality.
Compelling copy that drives engagement and conversions, helping to nurture community and connect with the right fit for your offerings.
Engaging, insightful workshops on impactful storytelling, human-led marketing strategies, and accessibility focused copywriting. This could be in house training for your team or a guest workshop for your online program.
1-1 guidance to help you write your own compelling copy, from getting clear on your project goals and ideas to final editing and launch - be it web copy, professional portfolio or a particular campaign.
Working with Ardea felt natural from day 1 and it only got better throughout our project. Jas' copywriting and editing skills were phenomenal. She drafted pieces of content for the website that felt exactly how I wanted them to be: approachable, inclusive, culturally competent and authentic.
https://www.instagram.com/reel/CfePKN1gKP7/
I had a fantastic experience with Jas as my mentor. I knew I had a lot of passion for writing and a lot of creative ideas but I didn’t know how to streamline them and apply them to my job. Jas gave a really good flexible yet structured approach to everything. Jas is a great mentor that I’d highly recommend!
Jasmine, what a wonderful person! She helped me a lot with social media and writing a blog piece for Huffington Post UK. She helped me to start the best crowdfund campaign, writing the script for our campaign video and all the content to launch it. We raised $755 for our children’s rehabilitation centre in India.
As soon as I spoke to Jas I knew her approach and style working as an ethical copywriter would be the perfect fit. Jas has such a calm and friendly presence. Taking the time to understand what I wanted to get across in the copy, she took what was in my head and gave it life and a clear voice that I feel completely alligned with.
Jasmine helped me see the value of my work and become confident in what I write. For the first time in my 10-year business life, I got to witness and work with a business that is truly integral with its values. Jas is fully committed to and practices creating an equitable and regenerative world.
Our process of working with Jas was incredibly clear, smooth, and effective. She is incredibly easy to work with and skilled at taking dry, ambiguous information and translating in a way that is accessible and impactful.
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Email me here to find out how we could work together!
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